SEO
MGL seo services helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. A visually-pleasing, user-friendly web design is only half the story. Using your website to attract and convert new leads can only happen if people can find you. That’s where SEO plays its part. Search Engine Optimization is complicated, time-consuming, and at the mercy of ever-shifting algorithms. That’s where we can help. MGL offers a wide range of services such as keyword and key phrase optimization and research, technical website SEO audits, optimization of specific pages, robots. text and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.
ASSESSMENT
Using cutting-edge technology and tools, we thoroughly assess your business, website, keywords, competition and linkable assets to plan an effective strategy for your campaigns. Situation analysis – Preliminary research to determine the nature and scope of your business and website.
Phrase research – We consider the estimated search volume, competitiveness and intent of the most relevant keywords. Then we use our proprietary Phrase Potential Calculator to estimate the traffic and revenue potential for those keywords, based on your current average conversion rate and value.
Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and timeframes required to achieve rankings, traffic and ROI.
Identify linkable assets – To discover the most popular content on your website, we observe external links and traffic data.
Relationship assessment – We learn how you’re connected in the business world and with your customers, to extract value and potential link partnerships.
On-site link analysis – Identify links on your current site that point to incorrect pages or expired content. Discover links which could be implemented better or online references and mentions that could be turned into links
STRATEGY
We construct a strategy that sets the foundation for your success with best practices and industry standards. We follow through with detailed precision to take your marketing to the next level.
Information Architecture (IA) – In consultation with our Senior SEO Strategists, will ensure your site’s navigation flows with optimum SEO efficiency.
Content strategy – MGL will liaise with your content specialist to ensure your content strategy supports your SEO objectives (drawing on linkable assets and relationships identified in the discovery phase)
Google Webmaster Tools – Set up the main channel of communication between Google and your website, so we can easily detect any known issues and correct problems directly with Google.
Internal & external linking – Instructions for fixing broken links and links pointing to the wrong pages. Also, a general on-site link strategy. (We’ll provide consultation to help your developer with the implementation.)
URL to phrase matching – A matrix showing exactly which set of phrases to match with what URL.
Canonical setup – Ensures there are no ‘duplicate content’ issues.
Internationalisation (if required) – Detailed global URL recommendations (TLD / sub-domain / sub-folder), defining language in your code, using local on-site and off-site signals (e.g. currency, address, phone numbers, listings in local directory websites).
EXECUTION
We put all the knowledge, planning and strategy into action. We use the best business intelligence in the industry to make decisions that always put your business ahead of the curve.
MEASURSEO-friendly marketing policies- MGL will proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.
Link building campaign – A custom-designed link building campaign to secure a steady flow of links for your domain. MGL create content that’s so good people will want to blog about it, and share it with their friends and colleagues. No link farms, no content farms, no article spinning, no black hat SEO, no grey hat SEO. Just 100% white hat SEO that steadily builds rankings, traffic, engagement and profits. And retains them over the long haul. So, you don’t have to worry every time Google updates its ranking algorithms. This creative content also serves as a marketing device, social booster and brand enhancer.
Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and time frames required to achieve rankings, traffic and ROI.
Local Maps Optimization – We will make sure your Google listing has a 100% Score by building up your website’s local signals as well as encouraging your clients to write a review on your Google places listing.
MEASUREMENT
With real-time reporting and an easy-to-use interface, we allow you to follow the process every step of the way, keeping you in the loop of the amazing progress our efforts are achieving for you.
Reporting & tracking – Ensure you always have a clear picture of what’s working, and why. Includes traffic & ranking analysis.
Competitor tracking – Keep a close eye on what your competitors are up to, so you can stay a step ahead.
SEO-friendly marketing policies – MGL will proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.
Risk assessment & monitoring – Understanding risks is essential to maintaining your search traffic in the long term. There are certain rules which search engines want webmasters to respect, and you can be penalised if you break them. Even if you didn’t know you were. We perform a risk assessment of the links currently pointing to your website, highlight any issues, and recommend preventative action where necessary. We also work with you to ensure your other online marketing campaigns don’t introduce any SEO-related risks.
Conversion Rate Optimization – Our 1st goal is to increase your leads, calls and sales by attracting laser targeted traffic that will convert into potential customers.